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Tuesday, March 27, 2012 - East Village enters next step in its rebirth

East Village enters next step in its rebirth
 

By Josh Skapin, Calgary Herald March 24, 2012
 

A sales centre shared by two developers launching major condo projects in East Village officially opens today.

Calgary Municipal Land Corp., which is redeveloping the historic area near city hall, is holding its grand opening celebration of the East Village Experience Centre.

The centre is hosting sales of the Evolution condo project by Embassy Bosa Inc. of Vancouver.

The other project is called First and is being developed by FRAM+Slokker of Toronto.

Besides the two projects, the centre will also showcase the long-term vision for the revitalization of East Village.

The 8,000-square-foot facility is at 553 Riverfront Ave.

It will offer details of the respective projects and tours of show suites.

In an effort to appeal to a larger cross-section, the two projects will showcase different layouts.

First is displaying a one-bedroom suite, while Evolution is showing a two-bedroom apartment.

In addition to the facility opening, today marks the first release of sales for units at both developments.

While it can be unusual for competing firms such as Embassy Bosa Inc. and FRAM+Slokker to join forces, working together benefits everyone, says Susan Veres, senior manager of communications and marketing for CMLC.

"We believe that together, we can deliver a stronger message," she says.

"There's strength in numbers. We're building a new neighbourhood here, so let's go together."

Earlier this month, each developer held events showing their product to investors.

E-mail jskapin@calgaryherald.com.

Follow twitter.com/CalHeraldHomes

© Copyright (c) The Calgary Herald

Read more: http://www.calgaryherald.com/East+Village+enters+next+step+rebirth/6353633/story.html#ixzz1qKhvaJ73

posted in IN THE NEWS at Tue, 27 Mar 2012 09:54:55 -0600



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